Dartmouth Admissions Branding

Studio: Hecht/Horton Partners
Client work: admissions campaign branding, admissions magazine and visual language/system development, admissions marketing communications

Objective/Context: Dartmouth College Admissions needed to engage prospective students across the full recruitment cycle—from initial engagement to enrollment—while reflecting the College’s values, highlighting student voices, and navigating the evolving admissions landscape.

Role & Work: As a lead designer and project manager across many initiatives—including campaigns, publications, and on-campus experiences—my responsibilities varied by project, ranging from concept development and visual design to production and cross-team coordination. On 3D, a flagship admissions magazine, I was the design lead for the visual language and editorial design system, commissioned illustrators and photographers, managed editorial schedules, coordinated print production, and later Art Directed select issues.

Result/Impact: These efforts strengthened Dartmouth’s admissions communications and contributed to initiatives that supported high yield and enrollment outcomes. They also created a unified, storytelling-driven experience for prospective students across print, digital, and experiential touchpoints.

40+ projects over 8 years