Harvard Business School Signage Program

Studio: Hecht/Horton Partners
Client work: signage and wayfinding system for the Ruth Mulan Chu Chao Center for Executive Education

Designed the signage and wayfinding system for the Ruth Mulan Chu Chao Center for Executive Education, a vibrant hub for Harvard Business School’s executive programs and community. The system features warm gold metal panels that appear to float within frosted square frames, drawing on the cultural significance of gold and the square in Chinese tradition. The Gotham typeface was selected for its sophisticated, modern character, establishing a refined yet approachable visual language.

Collaborated with Whitney Veigas, a studio specializing in signage, wayfinding, and experiential graphics. Developed concepts, typographic systems, production files, and coordinated with the architecture and creative teams.